What are some psychological tricks that infomercials use? I'm not talking about before and after photos, but actual step-by-step depictions of what consumers can expect from the product I always felt that the best infomercials are the ones that accurately demonstrate how the product will perform. How would one go about making the most effective infomercial? It's a good question because many times I will be deluded into thinking that I can do a better job writing than some folks but at the end of the day its important to remember that I am lawyer whose job it is to provide some guidance going forward and that I am not a copywriter.
I have never been approached to write an infomercial. Have you ever been approached to write an infomercial? The current trend (supplement "de jour" if you will) is the green tea/hoodia supplements that have flooded the market, promising everything from greater mental clarity and alertness to exaggerated weight loss. What are some trends that you've noticed about infomercials that you'd like to comment on? Unless you count the marketer that has requested I sample their product. Have you ever been threatened by the creators of any products?Īlthough I have been sued, I was never was physically threatened by any advertiser. I did not do a lot of narcing growing up, but I did always have a discriminating eye for advertising and the messages that were communicated to consumers. Having nothing to do with narcotics, NARC - the National Advertising Review Council - is a classic backronym and has certainly led to some odd initial responses after receiving the ERSP/NARC opening letter. Then I was approached by the Electronic Retailing Association ("ERA") about putting together our own self-regulatory advertising review program for direct response advertising (the most popular form of which is the infomercial).Īs you can see, as Director of ERSP and an employee of NARC, I live in a world of acronyms. I was at NAD for about 10 years, the last 3 as Associate Director. NAD (try and follow along) is a division of the Council of Better Business Bureaus, one of the 4 associations that make up NARC. After a brief stint at general practice law firm in Queens, I came across this fantastic job opportunity at the National Advertising Division (NAD) that was a perfect fit for a guy with my background. So the plan was to combine the communications and legal backgrounds together. I graduated as a Radio/TV major at NYU back in 1985 and worked at NBC Sports as a research analyst before going to St. So if anyone knows if Beano works or if Xantax is for real, it's him. His job is to watch infomercials and review the accuracy of their claims. Peter Marinello works for NARC (National Advertising Review Council).
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